Walmart: An Example of an Effective Corporate Blog

Through my research, I found that Walmart has a great blog that is aimed at both retaining their loyal customers and seeking out future loyal customers. Their blog is clean and simple. It is easy to navigate and clearly has a target audience. Walmart prides itself on helping “people around the world save money and live better.” This is their reason for their corporation. This is what they are passionate about, and this is all conveyed on their blog. In my opinion, one of the best parts about their blog is their “opportunity” tab. This tab is filled with stories of real Walmart associates who have benefited from Walmart’s mission and provides touching, relatable content. Walmart’s blog not only gives its customers a reason to return and read their blog, but it gives both present and future customers a reason to visit their store.

You can find their blog here, http://blog.walmart.com/.

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